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Apple TV News & Review: Is The Tech Firm Ushering The TV Of The Future Now?

Apple recently launched the newest version of the Apple TV last Oct. 26, and experts are satisfied with its performance, although a few listed some cons of Apple's latest offerings. The 32 GB model is priced at $149 while those who are looking for a more massive storage capacity can get the 64 GB Apple TV for $199.

Experts who tried the product concurred that the new Apple TV's strongest attributes are its improved video experience, voice controls, responsive remote control and significantly enhanced and attractive user interface.

David Katzmaier of CNET.com said he's very impressed at how fast and reactive the remote for the new Apple TV is.

"Equipped with a responsive, thumb-sized touchpad it flies through menus, lists of TV show thumbnails and videos themselves, putting conventional cursor-based controls to shame," he wrote.

The Apple TV's TVML custom markup language also earned the praise of technology experts at Plex. With TVML, Apple TV users will find it easy to configure screens and modify them to look as sharp as  they are in the Apple Apps. Still, users can easily switch to full native code to play games.

Another highlight of the new Apple TV is the Siri voice functionality. With Siri, users can instantly go back to scenes where they can't define the dialogue and ask the TV to fill the lines for them. That is just one of the many things Siri can do

Lisa Eadicicco cited in her Time column that Apple TV has its own App Store. With previous generations of the Apple TV, the product comes pre-installed with apps for viewing content, such as Netflix, Hulu, and other media applications. The new iteration edition, however, allows developers to come up with their own apps for the TV.

However, Katzmaier pointed out that while the new Apple TV is impressive, its pricing can be an impediment to its potential success.

"Apple TV costs more than similar devices like the Roku, Amazon Fire TV and Chromecast for basically the same core functions," he noted.


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