NRT Insurance Agency, the personal lines insurance entity of residential real estate brokerage, NRT LLC, has been rebranded and will now operate under the name Castle Edge Insurance Agency.
According to the press release of the company posted at PR News Wire, the name Castle Edge was the result of the evolution of the employee contest entries. Castle Edge stood out for the way it blended the reliability of a traditional insurance brokerage with the innovative instincts of a forward-thinking agency.
"We identified attributes such as strength, trust, service excellence and product diversity, as qualities we'd like our new name to reflect," said NRT Senior Vice President of Strategic Operations, Ryan Gorman.
"We also wanted it to be memorable and relatable - a name that would help consumers better understand the agency and the edge we provide," Gorman added. "Castle Edge is the kind of company [that] more and more consumers will consider [as] a worthwhile partner in protecting their most valuable assets."
The press release also mentioned that the Castle Edge Insurance Agency has also launched its official website. The website will offer new features such as online quote requests.
The Castle Edge Insurance Agency logo design has a signature green wedge that, according to the press release, is "a bold, defining element that forms the basis of the graphical look and feel used throughout the agency's revamped print and digital communications."
"Taken together, these Castle Edge branding components will help elevate the agency's image and profile, while still holding true to its core values," said President Ken Fries of Castle Edge Insurance Agency. "The Castle Edge brand name gives our sales representatives a strong identity they can use every day to highlight what we believe is one of our greatest strengths - the edge we provide to our clients through an intelligent, consultative sales approach that leverages more than 23 different insurance carriers to offer the best possible mix of coverage and value for their personal insurance needs."
The former NRT Insurance Agency that was formed in 1996 serves as an independent provider of personal lines insurance products and currently does business in 36 states as well as in the District of Columbia.
