The real estate marketing platform Placester has announced it has raised $27 million in Series C funding. This round included previous investors New Enterprise Associates (NEA) and Romulus Capital.
Placester, the Boston-based online service that helps real estate brokers and agents give quality service to their clients and market themselves better, has closed a $27 million funding round, which now brings the total investment in the company to $50 million. This funding announcement was made just seven months after the company's Series B in April 2015, an article on Tech Crunch stated.
The series B round have been accomplished for the purpose of accelerating and improving a software business used in the actual real estate marketing. According to Placester, the fund came from their returning investors New Enterprise Associates and Romulus Capital and the Techstars Boston.
The article on Tech Crunch revealed that one in five real estate agents in the United States now uses the platform.
Placester also offers CRM marketing automation and reporting in the real estate business which makes real estate work quite easy to handle for real estate agents and brokers.
The company also stands out for using all of its data to support wide range of services for brokers and agents. Such wide range services include listings, specialize CRM solutions, and a more enhanced marketing automation for clients.
Company CEO Matt Barba told TechCrunch that the company needs to build better software for real estate agents and brokers to use. With a more advanced software, agents can provide a clearer and better value -- which ensures customer satisfaction.
For now, the company focuses on having better listing services, providing more effort on creating mobile applications for agents, in-depth real estate search, and finding means to make the communication easy for both agents and buyers.
The money which has been accumulated will fund for the development of these services by investing more on customer and marketing teams. Real estate is a powerful business that attracts massive markets and investments. Through the advanced local listing services that this industry could offer, more companies are expected to invest in the future.
