Google and Android Pay have teamed up and will donate up to a total of $1 million to Donors Choose. The amount will be used to support six million children in the US with special needs.
The charity endeavor is part of Google's efforts to kickstart its new mobile payments solution, the Android Pay. Google noted that this is their first time to work with an NGO on an online payments campaign. Google though has done the same thing before through Google.org, which is also the one working on the new campaign.
Several years ago, Google.org launched One Today, an Android payment application. The app allows users to donate $1 to different organization using their smartphones. One Today is still existing, although it has less than 100,000 installs. It indicates that consumers have less interest in applications dedicated for mobile giving.
Beginning this week, Google will donate $1 each time an Android Pay purchase is made. This will run through the end of the year, and on Black Friday, Nov. 27, Google will double its donation for every purchase made through Android Pay, as reported by Tech Crunch.
Donor Choose is a nonprofit organization that helps provide education to children with special needs in the US. The organization has been receiving support from Google, with the amount so far reaching $720,000 used to support its special education projects across the country.
According to The Next Web, the campaign is part of "Google Impact Challenge: Disabilities" initiatives and its objective is to improve the lives of the children with special needs while introducing Google's Android Pay.
Like Apple Play, Android Pay is an NFC-based payment solution that only works on some newer Android devices running Lollipop or above. The app is already supported by big retailers like AT&T, Aeropostale, BJs, Babies "R" Us, Toys "R" Us, Express, Bloomingdale's, Macy's, GameStop, Office Depot, Staples, Sports Authority, and Whole Foods, among others.
