"Five rooms, five days, five guest Pinners and you."
That's how the latest marketing slogan of CB2, the furniture retailing giant, starts off. The company is all set on hosting the city's first ever social media home-designing event, where millions of people and five designers will do up a whole apartment in CB2 furniture - all on the photo-sharing social website "Pinterest"
And if you thought this is just another augmented reality apartment where everything is going to be digital - it's not. The designers are going to do up a real apartment located at 873 Broadway, Union Square, New York City. The event starts May 7, 2014 and will see each designer doing up one of the five rooms of the apartment in five days.
The designers will pin photos of their choice of furniture on Pinterest and the ones that get the most "love" will be moved in immediately!
That's not it. A select few of the lucky Pinners get to win a room (the furnishings and other stuff) worth $5,000.
Below is the schedule of the social media home design drive:
|
Date |
Designer |
Room |
|
May 07, 2014 |
Dining Room |
|
|
May 08, 2014 |
The Office |
|
|
May 09,2014 |
Bedroom |
|
|
May 10, 2014 |
Living Room |
|
|
May 11, 2014 |
Rooftop |
CB2 is calling this new technique "Modern Together" where millions of people help co-design a home environment. It hopes on blending the unprecedented genre of social media with home design to whip up a marketing stunt that is profitable, entertaining and widely accessible.
"They're combining the physical and the digital world, they're creating real-world examples of how their furniture looks and feels, and they're doing it in a fun, interactive, contemporary way. A lot of times these campaigns become overcomplicated, and they ask the user to do like 12 different things. But this is relatively simple, and it's effective," Damian Bazadona, president of Situation Interactive, an arts and entertainment events agency, told the New York Times.
CB2 will also invite journalists and design-décor bloggers to camp in the apartment for a few days to document their experiences. The apartment will be emptied by the end of May.
5 rooms, 5 days, 5 guest pinners, and you = #APTCB2! Visit https://t.co/uyBYQJBvN8 to watch the trailer and learn more https://t.co/fnEkh01yRq — CB2 (@CB2tweets) May 1, 2014
Social media has revolutionized home décor. It has now become a source of inspiration for home décor projects. According to an infographic designed by ButRebels.com, the home décor industry accounted for the largest share of photos on Pinterest last year.
