Geeta Nadkarni, a professional speaker, researcher, and writer, shared some tips on how a small business can rack up some PR this coming holiday season without relying too much on Facebook.
"With Facebook changing the algorithm so that only 8% of the folks who've liked your page see your posts..." said Nadkarni. "Social media is NOT free."
According to Nadkarni, building up audience in social media platforms such as Facebook requires time and a huge budget. This is the reason why she decided to divert her focus from audience building to delivering remarkable value to their viewers, readers and listeners.
"As a result, we built a six-figure business in less than six months by getting the media to market for us," shared Nakarni. "And our clients are doing it too, with most of them landing local, national and international press within weeks (sometimes even days) of starting."
Here are the tips provided by Nadkarni herself, and as posted at PR Newswire.
1. Combine trends. "Take two trends that are hot right now and put them together for a fresh new story."
2. Reveal a trend. "Often you'll notice trends emerge just from your everyday dealings with customers and clients. Putting them into story form can really help a producer serve her audience."
3. Tie your story to a celebrity. "America loves a good celebrity story. So if you're a real estate agent and you read that a certain celebrity is downsizing their palatial mansion, you could pitch a story on your town's smallest homes and how your local breakfast show's viewers can maximize the space they purchase."
4. Include a call to action BUT... "Design a special incentive or something that builds on your interview, e.g., if you did a segment on year-end accounting tips, include a free downloadable worksheet that the public can use to organize their information. Or have a special code that allows your company to donate a portion of proceeds to a charity. Yes, you do want to be clear about what action you want the public to take, but don't focus purely on sales. DO focus on continuing to build a relationship with the audience. A free ebook, worksheet, template or rebate can all accomplish this task."
