The one of a kind indoor attraction based on the popular Lego Bricks, the LEGOLAND Discovery Center Philadelphia, will be starting its construction on the Pennsylvania Real Estate Investment Trust's Plymouth Meeting Mall in Plymouth, Pennsylvania.
"We are so excited to add the LEGOLAND Discovery Center, one of only nine in the country, to the Plymouth Meeting Mall experience," said Joseph F. Coradino, CEO of PREIT. "The throngs of customers who will visit the attraction annually will catalyze an interior remerchandising effort that will further complement the existing experience, which combines great shopping with destination entertainment, high quality dining, and a gourmet grocer, attracting nearly every demographic."
According to their press release on PR Newswire, the LEGOLAND Discovery Center Philadelphia will be designed specifically for families with children ages 3-10. The new indoor attraction will feature a range of exciting LEGO play areas, master classes from the LEGO Master Model Builder, special party rooms for birthdays and other celebrations, a 4D cinema, and the popular MINILAND area that can be found in every LEGOLAND Discovery Center. The MINILAND area differs in every location. The area will feature iconic buildings of each individual attraction's location, and the local community will have a chance to nominate Philadelphia-area landmarks in a contest to be announced at a later date.
"The LEGOLAND Discovery Centers have been a huge success across the globe, particularly as an opportunity for adults and children to spend fun, quality time together," said John Jakobsen, Chief New Openings Officer, Merlin Entertainments PLC. "Plymouth Meeting Mall is the ideal location for the attraction as the mall is already a favored destination for Pennsylvania families and tourists from the region."
The LEGOLAND Philadelphia will be the ninth Discovery Center owned and managed by Merlin Entertainments PLC in the United States, and will be the seventeenth Discovery Center globally for Merlin.
