Steve Jobs was one of the most successful marketers of all time and most people can probably say he was one of the more known individuals behind the success of Apple as a brand.
He successfully introduced Apple products to the public and made them want to own the gadgets, including the unbeatable iPhone models.
Psychologists have revealed what made him really that successful.
This iconic man was successful with what he did mainly because he was what psychologists called a "jerk". According to them, people who are known to be arrogant and assertive are the ones who are likely to succeed in life.
Steve Jobs had this kind of personality. In fact, his "jerk-iness" brought him to the top. He was notably arrogant and possessed a strong assertive personality. His "disagreeable behavior" brought him to the kind of success he didn't expect.
A two-part experimental study to further understand this theory by observing headstrong personalities was conduted by Sam Hunter, Assistant Professor of Psychology at Pen State's College of Liberal Arts and Lily Cushebberry, Assistant Professort of Management and the director of the Leadership & Creativity Research Lab from Stony Brook University.
There were 200 students who participated in the experiment and measured how disagreeable these individuals were with the ability to come up with their original ideas at the same time. During the entire experimentation, they were given 10 minutes to create a unique marketing campaign for the online campus of their university.
After the 10-minute activity, another 20 minutes were given to work on the joint campaign. And the results were agreeing to the predicted outcomes of the psychologists. "Disagreeableness had nothing to do with how creative students were while creating their own ideas."
"The ideas that were used in the group were from individuals who were pushy about their campaigns," a report from the Daily Mail UK stated.
As noted in the same source through Research Digest, "Being a jerk isn't advantageous for coming up with useful, original ideas, but it does seem to be advantageous for getting your ideas heard, especially in an environment consisting of pushy characters."
In that note, to act like Steve Jobs and chase success like him, one must be creatively arrogant and assertive.
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