Taylor Swift is taking good care of her business.
According to new reports, the 26-year-old pop sensation is planning to trademark phrases that have long been connected to her latest album, "1989."
The patent aims to "prevent others from cashing in on her success by merchandising clothes, printed materials, retail websites and concerts featuring her lyrics and famous phrases," as reported by the Huffington Post.
The trademark was filed on December 3, with the U.S. Patent and Trademark Office. As it turns out, Tantalizing Trademarks was the one who chanced upon the applications, filed under the name TAS (Taylor Allison Swift) Rights Management.
The outlet claims that 20 federal trademarks applications were made, but only with five phrases: "Swiftmas," "Blank Space," "And I'll Write Your Name," "A Girl Named Girl," and "1989."
Any Swiftie would know that "And I'll Write Your Name" was a lyric from "Blank Space." However, many would be surprised to hear about "A Girl Named Girl," which is actually the name of a book Taylor Swift wrote when she was 14 years old.
Taylor Swift decided to put several trademarks for each phrase == hence the large number of trademark applications filed. Mashable explains:
"Swift filed multiple trademarks to protect each phrase for different uses, such as merchandising or performances. The '1989' trademark applications seek to protect a stylized form of the number sequence, meaning that it would only protect any references to her album title - not technically the year itself."
On the other hand, Mstars News reports that Taylor Swift announced her upcoming concert film, "The 1989 World tour Live," which will see its release on December 20, via Apple Music.
The film, directed by Jonas Akerlund, features some behind the scenes footage from various shows - rehearsals and backstage video - as well as her concert in Sydney, Australia last November 28.
