Facebook has now launched a more powerful Event browser that lets users choose for nearby parties by location, category, date, and attendees.
The new Event browser also has the ability to use your personal information stored in their database to suggest parties near your area that matches your preferences.
According to the report of Josh Constine of Tech Crunch, users can also find Events in accordance to their mood by selecting from the categories, including Music, Food & Drinks, Nightlife, Sports & Fitness, Fine Arts & Crafts, Community, Film & Photography, Performing Arts, and Causes.
" Facebook is the only company with near total knowledge of what's going on and limited financial interest in steering you to one event over another," wrote Constine. "Combined with its personal data on what and who we care about, it's the best at matching people to parties."
The Christian Science Monitor reported that there are already other companies who have launched an app using the similar business model employed in Facebook Events but they did not really create a huge impact to its users. One successful company who made a similar Event app is the Songkick, but it is only limited to music events.
In a report from Wired, Molly McHugh tackled the possible reasons why Facebook didn't create a separate app for its Event section.
"For one, that's a lot of functionality to live inside a social network that, features-wise, is already bursting at the seams. If an event app is going to do it right, it should be a combination of Eventbrite, Yelp, and for social purposes, Facebook--which is a lot of different things to be," wrote McHugh. "Paper and Moments were stand-alone apps that could have easily just been woven into the Facebook fabric, but instead the company pushed those services into their own apps, a strategy that it seemed like Facebook would continue using."
