In a recent survey of Coldwell Banker, it has been shown that almost half of American homeowners either own or are planning to have a smart home technology this 2016.
According to the press release of Coldwell Banker in PR NewsWire, 45 percent out of the 4,000 respondents said that they have a smart technology in their homes or are planning to acquire one this year. 36 percent of them don't consider themselves as early adaptors of smart technology. The survey also revealed that 54 percent of the poll would purchase or install smart technology in their homes, if they are planning to sell the house. Out of that group, 65 percent are willing to invest $1,500 or more to smart home technology.
"Close to five million existing homes were sold in the United States in 2014, which represents a huge white space for smart home manufacturers," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "We are aiming to be the conduit between these manufacturers and home buyers and sellers, and conducting this research was one of the first of many steps toward achieving this goal."
The Coldwell Banker Smart Home Marketplace Survey also found out that smart entertainment is the most popular type of smart technology. The top choices of Americans to consider their home smart are security (e.g., locks and alarm systems - 63 percent), temperature (e.g., thermostats and fans - 63 percent), lighting (e.g., light bulbs and lighting systems - 58 percent), and safety (e.g., fire / carbon monoxide detectors and nightlights - 56 percent). 76 percent of the polled homeowners said that they don't consider a home smart if it only has one category of smart technology.
The survey was conducted online within the United States by Harris Poll from Oct. 22 to 26, 2015 and was responded by 4,065 adults (ages 18 and over), among whom 1,009 own at least one smart home product.
