The choice of a farm area is very important in order to make certain that the location will be fit to produce great revenue. Some things have to be considered when choosing the area, such as the extensive research about the place or the geographic factors, including the selling price.
According to Support Files, focusing the farming on high-growth areas is very crucial, as the listing potential is most likely to increase while becoming an expert in a particular farm. By doing so, the foundation for an efficient marketing technique is easily laid out once the listings in the said area have been acquired.
These are the factors to consider when choosing a farming area:
- The rate of farm growth. Find out the number of people in the area against the number of those who are selling. Analyze the turnover and the portion of the people who have lived in the area five years or more.
- The growth of the community. By pulling out a building permit rate over the entire county, one can see a latest community being built. If this happens to be the desired farming area, then get it immediately.
- The days on market. Choose the stretch with the least number of days on the market because this is actually where its high-growth factor emerges. It is the space that is ideal to market the farm.
- The building rate. Determine the farm area's building rate and the number of building permits that have been pulled.
- The competition. Check the other agents who are in the farm area, and make something that is different or even better.
After choosing the farm area, it's now time to become visible and professional. Choose the appropriate marketing platform, such as direct mail or e-mail, ads, key terms, sales calls, paid specific marketing and social media.
The key to a successful farming is consistency, Inman shared.
