Real Estate Advice: These Things Are What Your Realtor Won’t Tell You

Real estate agents or realtors sell properties prospective buyers. However, more than the selling, there are important things they do that most buyers and even sellers may not be aware of.

• A realtor researches properties online. A realtor won't sit and wait for buyers to come in. Some hours in a day, they devote time researching for potential properties, looking for homes for their out-of-state clients, checking flood zones and more. Since real estate properties sell fast, they need time to update their listings to match their clients'. For instance, realtor Rachel Collins Friedman of Sotheby's International Realty in San Diego, California has been searching for a mid-century modern home for her client for over three years now.
• Realtors meet up with other realtors. It is very important for real estate agents to build rapport with their fellow agents who can help them find the properties they're looking for for their clients. They attend gatherings, meet-ups or connect through social media to promote their property listings and get potential buyers, according to Realtor.
• Realtors spend their own budget for marketing. Real estate agents won't get paid unless they sell the properties. One of the hard parts of being an agent is that they shoulder the expenses incurred for their marketing strategies. In order for them to gain their income, they pay to promote properties in magazines and newspaper ads. They also spend their own money for fliers, hiring a photographer, and placing properties on first-class listing sites, Nefar reports.
• Realtors are great mediators. There is sometimes a rift between a seller and a buyer. However, real estate agents won't meddle in the issue but fix the problem. Agents protect their buyers from drama when something happens unexpectedly.