The premiere airing of Home & Garden Television's "FLIP OR FLOP" on Jan. 7 became the show's highest rated series opener.
According to Broadway World, HGTV's "FLIP or FLOP" series ranked number one among the most watched cable program on Thursday night. It garnered about 0.99 ratings among P25-54 and W25-42 viewers for the time period 9 to 9:30 p.m. The show's ratings increased to 39 percent last year and also secured the number two spot in its time slot.
The success of the top-rated cable network HGTV is attributed to more than 96 million U.S. households with that follows its movement as America's leading home and lifestyle brand.
Meanwhile in the report by The Futon Critic, HGTV.com is also ranked as one of the top sources for home-related creativity, trainings and entertainment. It attracts more than 6 million visitors each month. The site also features the HGTV HOME(TM) customer-branded products which showcase limited collections of flooring, paint, furniture, plants, fabrics and other home-decorative items. Viewers can follow Home Garden & Television "FLIP OR FLOP" and connect to their home improvement specialists through Twitter, Instagram, Pinterest and Facebook. In collaboration with Hearst Magazine, HGTV also publishes its own home lifestyle magazine and is available on newsstands everywhere.
General Manager of HGTV and DIY Network, Allison Page said, "Our focus now is on keeping this ratings juggernaut on track. The content in the HGTV programming pipeline is stronger than ever and we are well positioned to attract and grow our audience."
As proof of its dominance on home improvement and lifestyle television viewership, 2015 was a record setting year for many of HGTV's shows. In the first quarter of last year, it managed to break the show's own records for quarterly ratings and followed that success up with a top 10 spot in ad-supported cable TV.
