With their snappy and well-dressed stance, real estate agents look like warriors in every business arena, ready to shoot any human prey who can be a potential client.
Behind their professional look is the probability of being turned down in a negotiation. As we may have known, real estate agents won't likely be receiving any penny unless they have sold something. While they push customers to invest, they themselves are investing as well, and the hard part is, after so much hard work, they're not sure whether they'll have any return of investment. Real estate is a gamble, so these agents are gamblers yet with a cause, so to speak.
While we see how these agents burn themselves under the heat of the sun, not to mention the heat of every negotiation, there's something more we don't know about them, the things that they do behind our back. What could they be?
They gamble their resources on marketing. They spend money from their own pocket even before earning sales.
Now this is what we call "real gallant spending"! This is not an easy venture especially if you have just started in the business and you don't have other source of income. Yet, just because they want to give real estate a try, they use their own money on marketing without even anticipating the huge losses. Sotheby International Realty Realtor Rachel Friedman of San Diego, CA shares via Realtor that agents can spend thousands marketing a property. Well, maybe, they just don't give in to doubts and hopefully, they shouldn't give in to false hopes, too.
They pacify you when things are under pressure
Real estate agents are kind, too. They pacify you without you noticing their efforts of doing so. You are fortunate enough to have an agent that goes the extra mile to be of service to you. Not all agents are like that. Author Craig Donofrio of New Orleans shares in Realtor that good agents don't just hunt a house for you. They are also your instant caregivers or therapist, making the deal less stressful.
They use your house to promote themselves
Market Watch reveals that agents who promote themselves by selling someone else are great marketers of themselves. If you come across this type of agents, do not negotiate right away. But, if you have closed a deal with the likes of them, then, start worrying. These are the agents that see only the "me" in a home. Well, what can we expect from this "me-first" generation?
