Millennials are one of the most interesting marketing targets for home sellers. This group of people are unlike your traditional home buyers as they tend to buy real estate in an entirely different manner. Typically, millennial buyers want to own homes for a shorter time and they also prefer metropolitan areas. Moreover, millennials are also interested in investing in real estate.
This is why if you want to target millennials in your home selling, you need to change your approach. Not only are we talking about marketing as a whole, we should also take notice on how we stage the home we are selling. Here are a few points that you can consider if you want to make your property more attractive to millennial buyers:
Market The Property As An Investment Property (Not A Fairytale Abode)
The millennial generation are smarter and wiser. Gone are the days when people see a home as a 'happy ever after' destination. Right now, if you want to market your property, you need to market it as an investment property and not a place for a fairytale ending. If you present the home as a good investment, you're going to attract more millennials. To do this, focus on presenting how the home is easy to renovate and how the property is easy to market or rent out in the future. Target the buyers' entrepreneurial side and not their soft side.
Don't Forget An Office Room
Since millennials are career oriented individuals, you can easily get their attention if your property has an office room readily available for them to move their work stuff into. So if there is an extra room in the house, don't think twice about converting it into a home office if you want to attract the millennial buyers.
Go For The Modern Look
Carpet days are gone, at least for most millennial buyers who look for modern day homes. Go for hardwood flooring or a minimalistic ambience. The less ancient looking design, the better.
In general, marketing to millennials is a great idea as these buyers are growing in number. If you are serious about selling to smart and modern people, you would need to drop the traditional marketing style and shift to modern day selling techniques.
