In India, there is a deal everyone would want to grab.
In what is obviously a great opportunity to many, Snapdeal, has launched a real estate shopping carnival "freedom from rent", which commenced yesterday, Jan.14 and will last until Wednesday, Jan. 20.
Snapdeal is an online market place based in New Delhi, India. The entity was founded by Kunal Bahl, who graduated from Wharton, as part of a 2-degree requirement, M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010, based on the Wikipedia.
The Economic Times reports that the online market's feature include exclusive offers as well as special project launches from no other than prime real estate developers such as TVS Emerald, Provident Housing, Runwal Group, Atul enterprises, Lavasa, Central Park, Ajanara Homes, Mahagun India and Gulshan Homz.
It is interesting to note that the prices of the properties for grabs will start from Rs 20 lakhs ($29,911.6) and will go up to Rs 5 crores ($747,791) while the offers being done on the real esate projects are ranging from 1BHK to 5BHK. There are also luxury villas involved as well as plots with attractive prices attached.
The company release says, "Customers can choose from over 100 pan-India real estate projects across prime locations in the National Capital Region (Gurgaon and Noida), Bangalore, Chennai, Mumbai, Pune and Kolkata."
On the duration of this rare real estate festival, customers will be offered customized deals wherein buyers could lay out their budget preference and developers would match it with corresponding special offers. In a nutshell, customers will have a chance to buy at 6-8% lower price than what in the market.
Snapdeal's Senior Vice President - Partnerships and Strategic Initiatives, Tony Navin says, "The real-estate category on Snapdeal has received phenomenal response since its launch. This is due to our partnership with trusted developers, technology innovations that allow ease of online and offline transactions as well as exclusive offers for our customers."
It remains to be seen how the buyers would respond to this innovative way of reaching out to more potential customers.
