Wilmot Mountain in Wisconsin, which is in close proximity to the Illinois state and approximately 65 miles north of the Chicago line, has recently been acquired by Vail Resort, Inc., a premier mountain resort company.
"We are thrilled to welcome Wilmot Mountain to the Vail Resorts family. Wilmot is steeped in skiing tradition and enjoys tremendous brand recognition among Chicago and Milwaukee skiers and snowboarders, thanks to the passion and dedication of the Stopa family over the last 75 years," said Rob Katz, chairman and chief executive officer of Vail Resorts.
According to their press release in PR NewsWire, in addition to the enhancements, which include redesigned and updated terrain parks, best-in-class coaching and instruction for all levels of skiers and riders, expanded dining and entertainment options at the base area, dedicated racing programs and integrated technology and social media programs like EpicMix, Vail Resorts, Inc. also plans to invest on infrastructures such as the improvement of the snowmaking, parking and access, to provide a more consistent experience throughout the season.
"We plan to offer our Chicago and Milwaukee guests new season pass offerings that will provide the chance to experience the best skiing and snowboarding locally and in the West, and will use our best-in-class technology to create more sophisticated channels of communication with everyone who skis at Wilmot," said Katz. "We also plan to bring the same state-of-the-art lifts, snowmaking, lodges, racing, terrain parks, coaching and technology to the guest experience at Wilmot Mountain, much like we have done at Mt. Brighton and Afton Alps, all while honoring the important legacy of the ski area."
Wilmot Mountain was founded in 1938 by Walter Stopa and is now offering 25 trails, four terrain parks, a ski and snowboard school, a ski racing program, and a tubing hill with 23 lanes.
Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE).
