A new ad campaign by RE/MAX, which emphasizes on the true value of RE/MAX agents throughout the home buying experience from concept to close, is scheduled to be launched by the end of the month.
"The challenge every day for real estate agents is conveying their value and then delivering the results buyers and sellers are looking for - and nobody meets the challenge better than RE/MAX agents," said Adam Contos, RE/MAX Chief Operating Officer. "We wanted our new ads to tell this story in a whole new way, and we found just the right agency to pull it off."
According to the press release of RE/MAX in PR NewsWire, the "Sign of a RE/MAX Agent" video was created by advertising agency, Camp + King. The video was filmed in Los Angeles with famed music video director and photographer Autumn de Wilde, and is affixed by four 30-second TV commercials that feature a behind-the-scenes glance at what RE/MAX agents do to make sure a helpful experience is achieved - from the hustle, the staging, the open house, the leap of faith, and to the offer.
"RE/MAX agents are dedicated to making the home buying and selling process as frictionless as possible for their clients," said Jamie King, Camp + King Founder & CEO. "As such, much of what they do happens behind the scenes - we wanted to celebrate these moments and bring them to life."
RE/MAX was founded in 1973 by Dave and Gail Liniger, and is now considered to be one of the leading franchisors of real estate brokerage services in the world. At present, RE/MAX has over 100,000 agents in nearly 100 countries.
Camp + King (C+K) is a San Francisco-based, Havas-aligned creative agency that is dedicated to making brands more ConversationworthyTM. The agency was founded by Roger Camp and Jamie King in February 2011, and currently boasts an impressive list of clients that include YouTube, RE/MAX, Energizer, Dish Network's Sling TV, Del Taco, and the Hershey's Company's Scharffen Berger brand.
