Amidst the biggest technological and cultural shifts since the Industrial Revolution, companies such as Amazon are already delivering drone-driven packages an hour after placing orders. iPhones can now also be used to unlock doors, turn on kitchen lights, brew coffee, and start up the washer.
The fast moving technology should also change how real estate businesses market their industry. FSBO calls and Just Listed mails should now be left behind as the grounds have shifted towards ground breaking one-button operations. While Facebook has opened most people's eyes on how broad marketing could be with social media, it has now been considered old also. Snapchat is now the big thing.
What is Snapchat?
Snapchat is a video messaging app that is able to record videos, take photos, and incorporate drawings and texts on materials -- sending materials to other people have never been made easier until this. The sent videos and photos or "snaps" have time limits, though.
How can it help real estate?
The real estate industry is visual where photos and videos are everything -- isn't Snapchat all about these? When the property for sale has access to a great Salt Lake view, Snap it with some narration. The snap's viewer will immediately see what it looks and feels to be there. Also, with the app, potential buyers can request for more images and videos of the properties they want to check out.
Who advertises on Snapchat?
Columbia Pictures movie studio uses the app to deliver extra content or trailers to all of their followers. They have now incorporated Snap codes on movie posters for their most recent movies, "The 5th Wave" for instance. While there are those that criticize movie studios that make use of the app, movie studios have just seen the world's trend.
Other major names such as the National Geographic, Mashable, ESPN, Comedy Central, and CNN are now members of the Snapchat Discover. They use this as an avenue to highlight articles and video contents before directing viewers and readers to their respective websites.
