Regardless of the brand, whether global or local, all homebuyers would always prefer a great visual. However, a growing population of buyers are now benefiting from virtual reality, a brand new method of visual advertising.
In 2015, a real estate team based in Los Angeles spent almost the rest of the year to analyze virtual reality as one of the most effective tool to advertise high-end listed properties, to not only local buyers, but global buyers also.
The Sotheby's International Realty's Matthew Hood Group has chosen Samsung's Gear VR for the study. It is a headset that is more like the View Master stereoscope. Incidentally, Mattel and Google have now partnered to enhance View Master with the VR capability feature. The revamped tool rolled out in Fall 2015.
Its headset, which is equipped with a touch pad and a 96-degree view field, is able to offer its buyers a unique home tour experience -- a treat like no other. While most people say that a picture can convey a thousand words, a virtual reality tour can do it in millions. This multi-million deal has now offset the VR scan cost which was previously reported to be $700.
According to Matthew Hood, the challenge is adoption. During an interview in the early part of 2015, he revealed that there is no more than one percent of the total United States population who has considered the technology. He also added that while assumptions that the technology will exponentially grow in the years to come, the recent statistics show that only a limited number has actually considered.
The technology can provide both agents and buyers the opportunity to visit several homes in just a couple of minutes. Virtual reality is where an in-depth exploration of home discoveries take place.
In 2014, a developer based in Manhattan made use of holography to advertise mid-constructions and condominiums, while showcasing the surrounding neighborhood and amenities to the potential buyers.
