The digital real estate media company, RentPath, expanded its wide variety of marketing solutions through the acquisition of the leasing call center service, Live Response Solutions.
"With Live Response Solutions, we can now offer our clients solutions for nearly every step in the leasing process, from the time a prospective renter first searches for an apartment to the time they schedule a tour," said Arlene Mayfield, senior vice president of sales at RentPath. "The full suite of solutions creates efficiencies that have never been available before in the industry, and will help us even further improve the quality of the leads we provide."
According to the press release of RentPath in PR NewsWire, the company's acquisition of Live Response Solutions can broaden their offerings to include the fielding of the initial call from prospective renters and tracking their activities through the leasing process.
"Nearly 40 percent of prospective resident calls made to apartment communities throughout the country go unanswered," said Mark Sadosky, president of Live Response Solutions. "That results not only in an inaccurate evaluation of the quality of leads being delivered by marketing sources, but also more importantly in missed opportunities to lease apartment homes. Our service ensures that every call placed to the community is answered 24-hours a day."
Live Response Solutions will be responsible for the tracking of prospective renters throughout the leasing process in order to generate a widespread selection of data on prospective renter behavior that will be used to even further improve its marketing services and offerings to consequently increase lead quality. They will also be assigned to manage resident maintenance calls to ensure that every prospective resident call is answered and adequately tracked.
RentPath is a digital media company with a long-standing heritage in the real estate industry that provides prospective renters and new home buyers with the information and tools, through powerful online, mobile and social solutions, needed to find an ideal home to live in.
