Last May, reality star Kylie Jenner posted about being a fan of the Casper Mattress, and everyone has been wondering about the item.
In Jenner's Instagram account, she posted a picture receiving the mattress which seems to have been placed in a box. One of Pop Sugar's contributors tried the special mattress and shared her experience of using it to get a good night's sleep.
The item was launched in April 2014 and had made a lot of buzz after it appeared in a number of celebrity Instagram accounts like Kat Graham and Ashley Greene. Jenner posted her photo when she moved into her $2.7 million mansion, and it was the very first thing she unpacked.
According to the site, aside from being popular among celebrities, the "bed-in-a-box" is also famous because it eliminates the difficulties in traditional mattress shopping since it can be ordered online and has a hassle-free shipping system. The company also offers a free 100-day trial period, and if a customer is unsatisfied with the item, the store will pick it up and give the customer a full refund.
It was also reported that the company earned over $1 million in revenue in the first month the item was released. It also has celebrity investors like Leonardo DiCaprio, Adam Levine and Ashton Kutcher.
The mattress is delivered in a box and inside, there is a cloth bag with instructions and a letter opener which can be used to cut the mattress free from the felt case. According to the review, the mattress is made of three different types of foam which are latex, memory and support. It was reported that the company spent nearly two years before they were able to perfect the model.
Overall, the contributor of the site revealed that the mattress was "the perfect blend of soft and sturdy." She said that considering the price and the quality of the product, it is understandable why the item is popular not only among celebrities but also to the masses.
