The Melting Pot Restaurants, Inc has announced that it has signed a franchise agreement with Saudi-based Mira Foods to open the first Melting Pot restaurant in Saudi Arabia, located on Prince Mohammed bin Abdulaziz Street, Riyadh.
"As Saudi Arabia's capital and buzzing financial center, it made business sense for us to introduce our unique, fondue-style experience to the city of Riyadh," said thenPresident of The Melting Pot Restaurants, Inc, Mike Lester. "We look forward to continuing our expansion with our franchise partners in the Middle East, which recently kicked off with the opening our first location within the region in Dubai in August 2015."
According to the press release of Melting Pot in PR NewsWire, Mira Foods is also entitled to the development of four additional Melting Pot restaurants in Saudi Arabia for the next few years, as part of the franchise agreement.
"Partnering with The Melting Pot to introduce a turnkey fondue restaurant concept to Saudi Arabia for the first time is incredibly exciting," said Dr. Mazen Almugbel, CEO of Mira Foods. "As Riyadh continues to experience major economic growth, we know the residents, vacationers and business travelers of Riyadh will enjoy The Melting Pot's unique dining experience, as well as its variety of menu offerings and specialty cocktails."
Mira Foods is a 21st century company dedicated single-mindedly to creating themed restaurants and retail food outlets, that provide niche consumer groups with the ultimate in eating and pleasure experience in professionally designed environments. At present, the company also owns four other restaurants, including two Noodle House franchises.
The Melting Pot Restaurants, Inc is the world's premier fondue restaurant and a leading polished casual dining franchise that was founded in 1975. They currently have more than 125 restaurants in the U.S., Canada, Mexico, Indonesia, Saudi Arabia, and the United Arab Emirates, as well as 15 international locations in development.
