Real estate agents selling $6 million NYC apartments through Snapchat

Real estate agents selling $6 million NYC apartments through Snapchat

When New Yorker Dolly Meckler was visiting a friend's swanky apartment, she was so impressed with it she decided to film and broadcast it to her followers on Snapchat. She was surprised to be inundated with direct messages asking who the real estate broker was and how they could rent similar properties.

So she and friend Michael Hoffman set about beginning the Snaplistings account, where four real estate agents show followers inside apartments for sale or rent across the city. Those looking to rent can send agents messages arranging viewings or challenge them to find apartments to suit their budget, location and size needs.

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