Will technology eliminate your real estate commission?
-For close to two decades, tech gurus have claimed that advances in technology will increase the number of for-sale-by-owners (FSBOs) -- but this hasn't happened.
-However, the agents’ role as gatekeeper of the listing data has already been eliminated.
-Artificial intelligence is already transforming the home-search and pricing processes.
-The real work has always been on the back-end of the transaction, and agents will need to redefine their value propositions for consumers.
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