Ubisoft, a French video game developer known for creating games like Assassin's Creed, opens a new loyalty scheme to reward PC players and joins the Open Gaming Alliance.
Members of the Ubisoft Club can earn experience, badges and a currency called Unit merely by playing games that are linked to their Uplay accounts. Aside from that, one can use rewards for store discounts, beta access, extra game content as well as “limited edition goodies,” VG 24/7 reported.
In order to join the reward program, one has to login to their Uplay ID on the Ubisoft Club website. Previous endeavors for games a user played will be automatically imported. Although it is noted that Ubisoft already offered rewards and unlocks before, the new reward scheme is better than the franchise-specific loyalty programs.
In a statement, Ubisoft Club clarified how it differs from the existing Uplay reward schemes, saying, "Ubisoft Club replaces Uplay Win as the free single platform that rewards our players. Uplay remains the account that enable players to access all Ubisoft services such as forums, customer support, Uplay shop, Uplay PC and Ubisoft Club. Rewards already earned in Uplay Win will automatically be transferred to Ubisoft Club. Ubisoft Club also creates XP/Levels and Badges to enhance the game experience."
Meanwhile, Ubisoft also joined the Open Gaming Alliance (OGA), a nonprofit organization that helps members acquire a better understanding of the industry and its consumers.
“PC gamers are important to Ubisoft, and we’re committed to better understanding and addressing their needs and to continually improving our relationship with them,” said Sandrine Caloiaro, Ubisoft consumer and marketing director, according to Venture Beat. “By joining the OGA, we’re able to glean gamer insights from their research, learn from best practices in our industry, and contribute to the group’s upcoming initiatives.”
The new Ubisoft reward system as well as its move to join OG is one way to mend its relationship with PC Gamers who have experienced bugs and failures from the video games developed by the company.