'Stop Believing The Silicon Valley Lies And Those Who Tell Them'

With the new year bringing in new resolutions, a writer is sharing some tips that many may want to consider. He is specifically giving the advice to "Stop believing the Silicon Valley lies and those who tell them."

Bruno Aziza, a CMO at AtScale and a contributor at Crunch Network, said readers of columns of online Silicon Valley publications or take the soundbites you hear at tech meetings as guidance should beware because, he said, "there are a lot of sensationalism and oversimplification out there. May sound great, but most are wrong."

Aziza listed his three "favorite misconceptions": Failure is great; Steve Jobs is god; and The best startups are started by 20-somethings.

Aziza said glorifying failure is a mistake. "Failure is not good and it's worse when it is you that's failing."

"Failure is good. Fail often and fail fast," is the common adage followed by the company since it started. However, this was disagreed most often as this contrasted the main idea as failure a part of the learning process. "Entrepreneurs are used to encountering failure, mainly because we're all trying to do things that haven't been done before, faster than it is realistic to achieve them."

"I've studied and worked with some of the best entrepreneurs in the tech industry and I can tell you that failure is not something they look forward to or celebrate. One of my early investors once told me something I will never forget: "Avoid failure at all cost. Study the failure of others, learn from them and beat them." 

On believing the idea that one has to be a jerk to be successful like Steve Jobs, he said this is really not true. He has worked with the two giants in the computer industry, he could really say the two are powerfully brilliant. But in the angle of seeing their worst points of their lives, every person should not emulate them.

Steve Jobs mentioned before during his 1995 Stanford University commencement speech, "Don't waste your time trying to live someone else's life, it's already taken"

These are some of the major points why everybody should be reading or believing what Silicon Valley has written in their publication online. The insider advised everyone to be critical on what they read and not just immediately believe what they say. The Silicon Valley as a company itself is only after the revenue.