A lot has changed since the day technology crept its way into our lives. With it, the old-fashioned and tiresome way of presenting your business to prospective clients has now become more accessible. But aside from the typical social media posting and friend invite routine, the internet actually has more tools that can help you grow your business.
Whether you're just starting or looking to expand your reach, your real estate business can soar farther than where it is now. But that is if you know how to use the tools that the internet offers, one of them being Google Ads.
What is Google Ads?
Google Ads, formerly Adwords, is an advertising service. This pay-per-click platform is offered by Google and is very different from other PPC systems on the web. It basically offers you two ways to reach out to your target audience.
The first is through the typical Google Search Network. The second is through the Google Display Network. These are different are from each other. However, they both make use of pay-per-click bidding systems.
With Adwords, advertisers like you can bid to have your ads displayed for relevant searches. You will be the one responsible for selecting the keywords you want to be associated with. For example, if you have a real estate business in Pennsylvania, then you can set for your ad to be found using the search query "real estate in Pennsylvania."
Using Adwords for Real Estate
Keyword Importance
The most vital aspect of Adwords is the keyword. You need to be able to see what your target audience is searching for. You can also do some research on the latest terms your audience is using. But keep in mind that the more popular the keyword you choose, the higher the cost will be for you.
In contrast to that, more specific keywords can actually cost you less. But of course, it can also appear less on your audience's search.
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Keyword Tips:
1. To increase people's awareness of your brand, you can include your brand name.
2. Creativity is key. Since the advertising space is highly limited, you need to be creative enough to use it efficiently.
3. Test out two or more ads at a time. This will give you a better idea of which works best for your brand.
Landing Page
Your landing page must not be your website's homepage. This won't only make leads leave your site. But it can also affect the quality score of your ad and even run up your CPC.
Focus on creating content. But do it strategically by working on particular topics. If your business is in a particular town, city, or neighborhood, focus your content around that area to attract more specific and targeted leads.
Call-to-Action
After you direct people to your page, you need to get them interested. Once that's done, you now have to get them to contact you with good call-to-action buttons. This can be done by offering an estimated cost or just setting up a free consultation. Don't forget to leave a contact form for interested prospects!
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