Blogging is an invaluable tool real estate agents can utilize to capture leads. More than just attracting new leads, blogging helps you become better agents and stay relevant in your field.
Here are some reasons why blogging is right for your real estate business:
Benefits of Blogging
1. Establish Your Authority
Clients naturally gravitate towards real estate agents who have established credibility as an expert in his field and the area that he serves. Blogging provides you with a platform to show off your expertise as a real estate professional to your potential clients.
By regularly posting updates and content, you can provide your audience with helpful information that provides answers to their questions or guides that help them navigate through the process of closing a real estate transaction.
Once you establish yourself as a reliable source of information, it will be easy for your audience to trust you because they know that you are knowledgeable and competent in what you do.
2. Improve Your Skills
Effective communication is an invaluable skill every real estate agent should have. Regularly creating content helps you improve your writing skills, and that means you become better at communicating and expressing your ideas.
Also, once you commit to providing fresh content regularly, you are compelled to research on a variety of topics related to your niche. In turn, it is not only your audience that learns from your blog, but you as well. Over time you feel more confident about your expertise and being a reliable source of information.
3. Drive Traffic to Your Website
Google and other search engines love quality content, and the more often you provide fresh content, the better chances of increasing your online visibility. Posting regular blog content helps drive traffic to your real estate website, which can help drive your business.
How do you start your real estate blog?
Create Your Blog Site
If you already have a website, then this should not be a problem. All you need to do is to add a page to contain your blog. Otherwise, you can set up your website for blogging. There are plenty of website builders to choose from, including Wordpress.com, Wix, Squarespace, Weebly, and Blogger.
Create a Content Calendar
More than just writing your content, it is vital that you develop a strategy first. That means strategizing and creating a content calendar that will contain your planned weekly or monthly posts. If your readers see that you are consistent in posting content, they will be encouraged to come back regularly to read your fresh posts. Two to three posts a week is a good starting point.
Write Your Content
Consistency is key to increasing your online visibility, and to keep your content interesting and engaging, and your blog post should cover a variety of topics. When you write, always keep your audience in mind and address their pain points.
Here are some topic ideas to write about for real estate blog:
First-time home buyer guides
How-to and tips for sellers
Celebrity real estate news
Affordable properties in your area
Local businesses
Local market points of interest, such as parks, entertainment, dining, and sports.
Home maintenance tips
Your listings
Real estate market trends
Financing tips
Optimize and Promote Your Blog
Your content may be great and engaging, but it may not be enough to draw the audience in. You need to give it a boost by sharing and promoting your content. You may create a Facebook business page to make it easy for you to share and promote your content, as well as interact with your audience.
Remember as well to optimize your blog posts by utilizing keywords in your title, heading, subheadings, lead paragraph, last paragraph, and meta descriptions. You also should optimize your images by including keywords in the photo's file name, description, and adding alt text.
Email marketing is also an excellent strategy to promote your blog posts. You may send regular email newsletters to your contact list and provide them a round-up of your blog posts for the week.
Read next: What Characteristics Does a Successful Real Estate Investor Have?
