Selling a luxury home takes more than just print ads and ordinary site visits. It requires a lot of hard work and radical and innovative marketing strategies.
Mike Wheatley of Realty Biz News shares some ground-breaking and creative ways to sell those luxury properties in your list.
Today, brokers of luxury houses are doing inventive marketing strategies to sell those properties. Some are bringing their clients on helicopter tours to see the aerial views of the mansions. There are also well-known luxury brokers that are hosting sophisticated parties that are catered by highly-esteemed chefs.
But the most ingenious way to market an extravagant property is to produce a "lifestyle film." That's extreme marketing strategy that puts clients in awe and astonishing at the same time. That technique of putting a property in a spotlight before your client has been conceptualized by Real estate professionals Rayni and Branden Williams (they sold the Beverly Hills Mansion to Markus Persson, billionaire and Minecraft creator for $70 million).
The couple told The LA Times that it took them several months to arrange their director, cast, and crew to produce this $40,000 (plus) worth of "Lifestyle film." The property that was put on the spotlight is a 12,530-square-foot home in West Hollywood that is sold about $33 million in the market.
The lifestyle film shows the wife who invited her girlfriends over to her luxury home. They were enjoying the infinity pool, massage space, Movie Theater, wine room, gym, and others. Indeed, the Williamses are taking the marketing strategy in a whole new level.
"Regular marketing doesn't work anymore. We're appealing to a more sophisticated and savvy group of buyers," Rayni Williams said to LA Times. In addition, Rayni said that money is not the object when they market those kinds of homes. "It's a gamble - you stand to make a million-dollar commission, but there's always the possibility that you don't sell the property and end up hundreds of thousands of dollars out of pocket," he added.
