Google is trying its best to perfect its $50 Smartphone before it launches to the market. After the early Android One negative criticism, Google could not accept one more disappointment.
Fortune says that Google will not stop in manufacturing affordable Smartphone to India. This is in an effort to capture the enormous emerging market in the India. While having this project, Google told financial Times that the company is still "very committed to Android One project." It was launched last fall for India's market, having the goal to design a cheap smartphones that is powered by Android for its market in developing countries.
The usual price for a standard Smartphone is ranging from $100 and above. However, Google wants to provide a cheaper phone that is less than $50 so that it could draw more customers who desire to own their first Smartphone.
Google's managing director in India and Southeast Asia Rajan Anandan said in his interview with FT that the price of the new project is a "sweet spot" for the success in its market in India. In addition, Anandan also disclosed what he thinks was the reason why Android One was a disappointment. It failed to take hold of the existing market because of the pricing and most of the supply came from China.
ZDNet also says that the Android One was not able to meet the expectations of the market. Although, it was manufactured to give an edge in developing companies but then there were problems that came about when it was already launched. The supply was not enough in the huge market of India plus there were competitions between manufacturers from India and China. As a result, there was a price difference between two handset makers.
The company also promise to have it relaunched of the said Smartphone as the "hiccups" have been addressed already. However, some partners of the project has also expressed their doubts for the revamp.
With the mishap of the previous project, Google is making sure that the new inexpensive smartphone would not have the same plight when it will be launched soon in developing countries like India.
