Amazon is not selling any device on media-streaming from Google and Apple.
Amazon, the web retailer, is saying that following Oct. 29 letter, it is no longer selling Google Chromecasts and Apple TVs. "It's only important that streaming media players [know] that [what] we are selling connect well with the Prime Video to prevent customer confusion," Amazon said in its e-mail.
Amazon prime video is not running well on Google's and Apple's streaming devices.
Media streaming analyst Dan Rayburn said that there is actually no limitation, technically, of having the Prime Video accessible on Google Chromcast and Apple TV. "You will never know from these situations the extent of which the companies may be pushing its blame on others, or where it could be an internal resolve," Rayburn said to Wired.
By lessening its compilation of the consumer electronics, it seems that Amazon is placing the customers at a losing end. "Less than 20 percent of customers of Amazon are Prime members," Michael Pachter, securities analyst, told Bloomberg. "What about the 80 percent who likes an Apple TV streaming the Netflix?"
He also said that Amazon's reason about the removing of confusion in the Prime streaming is not adding up. "Why didn't you eliminate such confusion last year or six months ago?" addressed Rayburn. With that logic, Rayburn also added, the other tablets and TVs that do not help prime streaming must be removed as well from the digital store of Amazon.
Amazon's current-upgraded stick and Fire TV is currently competing with Google Chromecast and Apple TV. The next-generation editions are now up for release.
Amazon's clearing out does not involve the market-heading set-top device coming from Roku. The online retailer may also continue selling Sony's Playstation and Microsoft's Xbox. Each of them is carrying the video service of Amazon. This will not be the first time for an online store to ban competing third-party products. Last year, Apple banned the selling of the stereo products and Bose headphones after acquiring Beats.
