Just recently, Blizzard has reported that it will no longer report about subscription number on its game "World of Warcraft" following a recent report stating that the subscribers of the said game has plunged to 5.5 million. During its peak in 2010 "World of Warcraft" used to have about 12 million subscribers. In 5 years' time, it has lost more than half of its subscribers.
With this, Activision Blizzard, is said to have decided to focus on other metrics instead of focusing on the declining subscription of "WoW", according to IGN. The company did not however specify what kind of metric.
There is a possibility that part of focusing on other metrics is focusing on other interactive games that Blizzard is known for. Just recently, Blizzard has posted on their website that they are looking for engineers for their classic games. The classic games mentioned are StarCraft, Warcraft III, and Diablo II and referring to these games, the Blizzard says, "Evolving operating systems, hardware, and online services have made them more difficult to be experienced by their loyal followers or reaching a new generation. We're restoring them to glory, and we need your engineering talents, your passion, and your ability to get tough jobs done."
And it looks like Blizzard will not let these games grow old with time and die from natural death. Part of the key responsibilities of the engineer that they want to hire is to make "gameplay first again on modern operating systems." Obviously the company want to continue those game titles in the years to come and just because one of their titles have falling subscription the other should follow the same fate. Luckily, Diablo III according to Blizzard Activision, continues to gain new players.
It is good that Blizzard believes that there is a lot of work to be done. And it looks like they have very big plans knowing that just recently, the company has announced that they are acquiring Candy Crush maker King.
