Kate Middleton's younger brother and his business partner have raised some £800,000 (roughly $1.2 million) from "friends of friends" to bail out their "multi-sensory" marshmallow business.
James Middleton and Andy Bell's business venture Boomf have already lost around £250,000 (about $381,000) but fortunately, they have friends willing to shell out money and take risk.
According to Daily Mail, Middleton and Bell were able to secure capital from 10 investors including Jo Staveley, former managing director of Cath Kidston and shoemaker L.K. Bennett. Moonpig.com founder Nick Jenkins also injected funds again.
While they are able to gather funds, they still fell short of their original target of £1.5 million to boost their business. Unfortunately, none from the wealthy Middletons gave some capital, not his Duchess of Cambridge sister, and not even Uncle Gary Goldsmith, said Daily Mail.
Boomf lets customers to have their photos be printed on marshmallows and create messages such as "Happy Birthday" and "Congratulations" in a different and special way. It was launched in late 2013 by Mint Digital. Last year, the business went mobile as an "on-the-go printing machine" in a modified tricycle.
Mint Digital chief creative officer Andy Bell said during the launch in July last year, "For many months, deep in the Berkshire countryside, a man dreamed of a tricycle that could create personalized marshmallows at the touch of a button. Many scoffed at his vision. Some said it couldn't be done."
Boomf "multi-sensory" marshmallows are sold in a box of nine for £15 ($22).
James Middleton is reportedly in a stable relationship with girlfriend Donna Air. The couple has been an item in break up rumors, which they denied, saying they "are still very much a couple and have not parted ways."
