Real Estate Technology: Virtual Reality Tour- A Modern Marketing Upgrade In Home Selling

Technology is already part of Real estate industry. Both home sellers and home buyers make use of it. The most recent means adapted in real estate using technology is the Virtual Reality.

Virtual reality tour is an upgrade in real estate marketing strategy. Using this real estate technology is very useful especially if clients are from overseas. Global News reports that Invent Dev, a Toronto-based technology firm, has enabled overseas foreign investors to tour a condominium development via virtual reality. The company can turn floor plans into 3D mockups where a possible buyer will just have to wear a headset and immerse themselves with the use of a Samsung Gear VR headset or through an Occulus Rift Sytem.

This technology can aid developers in Canada to target clients globally without the latter ever having to actually travel to Canada says CEO and company founder, David Payne. Possible clients can view any floor plan and finish that they wish as if they were actually inside the home. Payne also says that he has been receiving a great deal of interest from the Chinese community. He adds that he got three media inquiries from Chinese news channels.

This technology actually helps save on the usual expenses that companies spend on making model suites. Other than experiencing a real estate tour via VR through the use of a headset a handful of agents have been using other technologies to recreate a similar experience. A Matterport Pro 3D camera is used to scan a home inside out and recreates a 3-dimensional view through the use of a web browser.

Agents in Brisbane, Australia have been getting into the same technology as well as stated by Domain. Buyers are able to inspect an apartment even before it gets built via Occulus Rift, which is a 3D interactive software. This software is often used for video games and The Duke was the first to use such for real estate. The client has the freedom to navigate in the home with the use of a control pad.

Kate McMahon, sales and marketing manager for Blue Sky Development, says that this technology is the future for real estate. Potential buyers who have the opportunity to use the VA software have a bigger advantage in making their final decision to purchase. The reason being is that they can walk through the apartment and have a feel for the appreciation for space and the actual view is the close to the real thing as they can get.

Giving the prospective buyer the ultimate preview of their apartments can ensure that they can make a completely informed decision.

With the use of VR technology that can indeed boost the Real Estate Sector of countries round the world, there will surely be a steady flow of overseas clients that will want to invest in numerous properties.

Would you agree to VR technology as a booster for Real Estate?

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