During an interview with Box CEO Aaron Levie, Tim Cook, CEO of Apple Inc, disclosed the figures and focused on Apple's history and the future of their business.
Cook explained, "If you look at the last 12 months, [enterprise sales were] $25 billion." Cook added that, "This is not a hobby. This is a real business."
After going up the ladder and positioning the company in the market, Apple has boosted its market share by partnerships and strategic management, like collaborating with its old competitor, IBM. This is under the banner of "Mobile First for Ios," IBM offers a broad range of business software solutions natively operating Apple hardware. The endeavor is even making education and awareness about Apple's profit.
"If you think back in time, Apple and IBM were foes. Apple and Microsoft were foes," Cook explains. "But if you look at it, Microsoft and Apple can work on more things together. It is great for our customers. That is why we do it. I don't believe in grudges," the CEO further explained.
Box, too, had a partnership with IBM a few months ago, making its cloud partnership to services like Box SVP of Product, Platform Mobile First for iOS, Chris Yeh, the first application that would surely make a hit in the market before 2015 ends.
As for Apple Inc's future, enterprise signifies a major field of possible expansion. The Apple CEO stated that a plus for business deployments will soon happen aside from unified hardware and software ecosystem. Apple should partner with established firms in vertical business, like Cisco and IBM. Cook further said, "We're in the early days of what we can do, we haven't started yet."
On other Apple Inc news, Cook denied the merger of iOS mobile software with Mac OS X software, which means Macs and iPads are working independently regardless of their similarities.
