Android users struggle with slow updates, poor security and carrier interference; hence, irate users lookout for a better alternative, which most of the time is the iPhone.
As smartphone markets in the West get to be immersed, the most common question that is becoming more imperative is "where do you discover new users for your mobile platform?"
While Brazil, Russia, India, and China offer new users the potential for accelerating adoption numbers, there is still an immense amount of value to be found in well established territories. Users are becoming more affluent, offering more third-party revenue and better opportunities for accessories through App Stores. Aside from these, there is also an increased ancillary revenue through support and sale costs. This can only happen if you lure them to consider your platform.
Many Android users struggle with slow updates and this has driven Apple to do everything it can to make their iOS platform more appealing and user friendly for these users. Apple's aim is that when users would want to buy a new phone, Apple swoops in and takes the user away from the Android ecosystem into their own.
iPhone, as a valid alternative, is making moves to make it more visible to Android users. The move to the iOS application allows users to transfer their address book, personal data, and even the camera roll of images. Currently, Google Play reports that there are five million users who have downloaded Apple's Android Beats Pill+ app, 9to5 Mac reported.
"One day after launching the app for both iOS and Android, 40 Google Play users have posted given it five stars, while an overwhelming 60 have posted one star reviews, dripping with anger and claiming that the software gave them cancer, AIDS or causes retardation," Apple Insider reported.
Apple Music, on the other hand, is going to open up the ears of Android users and have them consider Apple with its feasible use of an iCloud account for backup and synchronization. With the hope to release Apple Music before the end of the year to Google's platform, Apple continues to give Android users that subtle message.
