"Pokemon" Company, Nintendo, as well as Google, made news recently in announcing their plans on investing in Niantic Labs to develop a mobile application, which will be named Pokemon Go. Pokemon fans are going to be more excited as the company continues to provide unique and new products in the market.
Though the funding will require a large sum of money, Tsunekazu Ishihara of The Pokemon Company emphasized that "Pokemon's strategic investment in Niantic paves the way for a social mobile experience the world has never seen before," as stated in a report by the Express Co. UK.
"The Pokémon Company is committed to partnering with companies like Niantic that share the same spirit of community and innovation," he added.
There's a greater chance of Pokemon Go becoming a hit, especially to all Pokemon fans out there. Apart from that, this investment is considered as a calculated risk that will definitely give the giant companies higher returns.
"This is something that Nintendo has not done in decades. This investment is another indication that mobile is not a 'let's try and see' venture for Nintendo. We believe this [Niantic partnership] is now going to be the core of the new Nintendo, around which it will try to grow its IP / franchise," stated a Barron Asia blog from the thoughts of Jefferies' Atul Goyal.
"Pokemon Go" is said to be combining the gameplay and augmented reality in a mobile app game. Using the "Pokemon Go Plus" wearables, players will also get to experience how to become Pokemon trainers and catch Pokemon in several, different, actual locations.
Meanwhile, opening soon in Osaka, Japan is the Pokemon Expo Gym, which is another augmented reality. Pokemon fans will be expecting a variety of training programs and other game-related events from the said facility. The member card for the gym can be pre-ordered starting this Oct. 31.
"Pokemon Go" is expected to be released in 2016. Pokemon Gym, on the other hand, will be open on Nov. 19 this year.
