Kodak won't be left out at the Consumer Electronics Show (CES) 2016 as it proudly launched its Super 8 film camera on Tuesday, Jan. 5.
The company has been manufacturing Super 8 films for 50 years now. It recently took a step to bring this to today's generation of filmmakers. Kodak's Super 8 Revival Initiative displays an initial prototype of the latest Kodak Super 8 camera. The camera has a combination of a "classic" touch of Super 8 and digital functions.
At the CES 2016 held in Las Vegas, visitors have the opportunity to use the device and capture their moments. They are also given the privilege to watch home movies in the Kodak CES booth.
"Following the 50th anniversary of Super 8, Kodak is providing new opportunities to enjoy and appreciate film as a medium," Eastman Kodak CEO Jeff Clarke said.
Kodak, one of America's first companies, aims to convey a message that film has a significant role in the near future for professional or aspiring filmmakers. The company collaborated with Yves Béhar, Fuseproject design entrepreneur and founder. Tech Crunch reported that Béhar designed the camera in a way that gives it a "retro" look yet with a modern aesthetic.
According to Béhar, Kodak has always aimed to represent an approachable innovation and at the same time deliver the art of filmmaking.
"Our design aspires to express both these ideals. We are designing the Kodak Super 8 camera with robust materials and new ergonomic features to serve the needs of Super 8 fans, whether shooting action or static scenes," Béhar stated.
Meanwhile, filmmakers need not worry about what cartridges to use because, according to NBC News, any standard Super 8 cartridge will be fine. Also, just like a typical Super 8 camera, filmmakers will send their recorded films for processing. After that, they will get a digital copy of it.
